What QSR Leaders Taught Us at NextGen 2025

The restaurant industry is rewriting its playbook. At the NextGen Summit, leaders from brands like Chick-fil-A, Taco Bell, and Firehouse Subs shared how they’re tackling growth, AI, and guest experience—all while keeping hospitality at the center.

The biggest takeaways:

• AI’s real impact—why data, not hype, determines success.
• Hospitality at scale—how automation frees teams to focus on people.
• Systems over slogans—the foundation behind rapid franchise growth.
• Balancing heritage and innovation—serving Boomers to Gen Alpha without losing your brand voice.
  

Download the report to see how top QSR leaders are navigating scale, culture, and technology—and what it means for your brand’s future.